About us

Short history of Avalon Diamonds

About us

A small History of our company

We started Avalon Diamonds as a small business and a subbrand of the company First Avalon Corporation in Vaduz, Principality of Liechtenstein in the year 2006. At that time Felice de Grandi together with Asit Panchal was exporting rough diamonds from Kinshasa DRC (Democratic Republic of Kongo) to Europe. Sandeep Panchal was head of the operation at a diamond polishing company in Switzerland. 4 Years later when Sandeep and Asit went back to India, Felice started to export the rough diamonds to India. At that time the team provided Swiss jewellers also with polished diamonds form polishing companies in Surat and Mumbai. A special focus was on small polished diamonds for jewellers and manufacturers. With their precise on-site selection service of small diamonds, they could provide diamond lots with calibrated size and stable characteristics. Ready to set into jewels. As business was developing Felice created in 2019 a company with the brand name Avalon Diamonds OÜ incorporated Tallinn in the European country of Estonia. The aim was selling diamonds not only in Switzerland but also in other European countries. Estonia has been chosen because of its excellent entrepreneurial framework and its well-educated young labour force, which is unique to other European countries.